The national picture first, from published cost guides like Angi: installed artificial turf runs about $5 to $20 per square foot, with most residential lawns between $8 and $14, so a typical 500-square-foot yard lands somewhere around $4,000 to $9,000. Pet builds price higher, roughly $10 to $18, because the backing and the infill are specialty items. These are national ranges, not a Wilson quote, and they exist so no bid, including ours, has to be taken on faith.
Wilson's own conditions shape where a yard falls. The level High Plains ground under most lots keeps grading costs light, which usually helps the number. Working against that, small-town lots are small jobs, and per-foot pricing runs higher when the crew and base delivery are spread over less area, so pairing the front yard with a dog run or a side strip is the efficient way to buy. Every line of that math is worth having named on a bid, broken out by the square foot.
One Wilson-sized note on scheduling: a town of 212 housing units books fastest when neighbors coordinate. Two or three yards quoted in the same week can share a mobilization, and the per-foot math improves for everyone involved. Quotes are free either way.