Lorenzo's climate is classified semiarid, the Koppen BSk on the fact sheet, and the town sits at 3,169 feet. In a semiarid farm town the water that exists goes where it earns: the cotton, the wheat, the milo. A residential lawn is the one irrigated crop on the block that never pays anything back. Every gallon a sprinkler system puts on bermuda is a gallon spent fighting the region's own arithmetic.
Synthetic turf simply resigns from that fight. Once the compacted base is in and the turf is fastened and infilled, the surface needs no irrigation at all, ever, and what little rain the area gets passes through the perforated backing and out through the base instead of puddling. The only water a turf yard ever asks for is an occasional hose rinse of the dog area. In a town built on managing water carefully, a zero-irrigation lawn is not a luxury product, it is the consistent choice.
The numbers on the town make the same point from another angle. Lorenzo counted 462 housing units at the 2020 census with roughly one in five vacant, and nobody is watering a vacant lawn back to life. Yards here succeed when they are cheap to keep, and a surface with no water bill, no mowing, and no reseeding is as cheap to keep as a green yard gets.